joSon Intimate Experience With Nature Artist's Statement: Fotanicals Collection The color, the texture, the exoticism. For me, flowers are like chocolate chip cookies for the eyes: when I see them, I can’t resist. Besides their visual appeal, I see flowers as an organic language. I find existing languages very weak—not sophisticated enough to express our emotions. Flowers are another layer of expression. I ask people why they like one flower over another, and their answers often begin and end with a story. It is like looking at an old photograph: the flower brings back memories. I believe this is the power of flowers and this is why I am drawn to them for more than just their exquisite beauty. We look at many different things every day, but often we really don’t see them. By taking the flower outside of its natural setting, I wanted viewers to have an intimate experience with nature—its symmetry, its colors and its textures. I wanted to prompt them to take more time to reflect on why flowers play such a crucial role in human culture and emotion. Which came first…the human need for flowers or the power of the flowers to evoke, enhance and call forth emotions from us through light, color and scent? -- joSon, joSon: Intimate Portrait of Nature, published by Graphis.